I recently came to learn of two books that seemed interesting to me. One is “The Presentation Secrets of Steve Jobs” and the other is “The Innovation Secrets of Steve Jobs” – both by Carmine Gallo. I consume books from a multitude of sources: iPad (iBook, Kindle, and Nook apps); audio while driving; and actual old-fashion books. These two books came to my attention through an ad on my audible.com account so I put them on my wish list to refer back to later. I then figured, heck, I’ll just swing by Barnes & Noble and purchase the one on presentations since I figured there would be a very low probability that I would not enjoy it and I was very likely to make notes in it and save it for reference.
While in Barnes & Noble, I realized the hardcover retail price was higher than that of the audio version. So there in Barnes & Noble, on my iPad (which I had with me) I looked up Amazon’s Kindle version price. I found that I could get both books on the iPad Kindle app for the same price as the hardcover version of the book on presentations alone in Barnes & Noble.
So, standing in Barnes & Noble, while holding a book that I was a mere minutes away from purchasing, haven been assisted by their staff in locating the book, I downloaded both books onto my iPad from Amazon’s store – Kindle version – using the free WiFi in Barnes & Noble! Should I feel guilty about this? Well, perhaps I did a little so I at least did make one purchase during this visit – a cup of coffee from the in-store Starbucks cafe.
Such is the world of ubiquity in market and commerce.
As always, thoughts and comments are welcome.
Thanks for reading. Have a Great Day!